The auto dealer in the southern city of Nîmes has taken drastic measures to give his business a badly-needed boost.
The Mourier dealership on rue John Macadam is offering customers a brand new Hyundai I10, list price €10,120, for the staggering price of just one euro.
As might be expected, however, there are a couple of terms and conditions attached to the promotion,
The special deal is limited to anyone first investing in a Hyundai iX35 diesel SUV, priced at €29,618, and willing to trade in a vehicle more than eight years old.
Beyond that, though, there’s nothing sneaky about it, according to Philippe Adment, head of marketing.
“The second vehicle really does cost €1, and no more. There’s nothing hidden,” he told French television TF1 on Thursday.
“The client gets both cars with all the same services as any new vehicle: a five-year guarantee with assistance, updated GPS, the Hyundai customer agreement, and so on,” he added.
Anyone tempted by the offer, however, should move double quick, as there are only ten SUVs left at time of writing.
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Sales of new cars have been particularly badly-hit by France’s continuing economic crisis in recent times.
Earlier in June, The Local reported how new car registrations had plummeted by 10.3 percent in May, compared to the same period in 2012.
To make matters worse for the French economy, the iconic Gallic brands Renault and Citroën suffered 16.5 and 14.5-percent drops in sales, respectively.