• France's news in English
 
app_header_v3

French firm breaks taboo with wine in a can

Ann Törnkvist · 11 Jun 2013, 09:29

Published: 11 Jun 2013 09:29 GMT+02:00

Winemakers at the Château de l'Ille in the Languedoc-Roussillon department of southeastern France are behind the bold move, which involves packaging AOC wine in cans. 

AOC ("appelation d'origine controlée") is a special label given to a selected number of products by the French government, and indicates that this wine in a can is no watered-down swill, but rather meets a set of strict production standards and guidelines.

The three cans, with the colour of the rim corresponding to the type of wine inside, will be launched by the company Winestar at the Vinexpo conference in Bordeaux this weekend. A pink rim signifes the rosé, for example.

"We want to become the Nespresso of wine," Cédric Segal, co-founder of the company behind the innovation, Fabulous Brands, told French daily Le Figaro.

The move is an attempt to lasso younger generations of would-be wine lovers, as the small cans are so easily carried in a handbag or rucksack, and they sell at €2.50 each.

"They don't consume wine in the same way as their elders do, but they are equally demanding about quality," said the company Winestar in a statement. 

"They particularly like having a drink in places that correspond to their nomadic party lifestyle - a picknic on the beach, a walk in the forest, or even when you snatch a bite to eat on the hoof." 

The winemakers are led by Pol Flandroy, who has more than three decades of experiences in the field and more than 200 medals testifying to his expertise.

Story continues below…

The fruity red is entitled Cuvée Andréas, while the white is a Cuvée Emilie, with notes of pineapple and grapefruit. Finally, the Cuvée Alexandre rosé is characterized by red-fruit notes.

While cans are more often associated soft drinks and sodas, Winestar have managed to get Ball Packaging Europe to engineer the can and protect the Chateau d'Ille wines. The can has an extra layer on the inside to protect the beverage. 

The can is also the most recycled item of packaging in the world, which the French winemakers have hastened to underscore as an eco-friendly point in its favour.

Ann Törnkvist (ann.tornkvist@thelocal.com)

Your comments about this article

Today's headlines
France faces same big questions after latest attack
Photo: AFP

The latest terror attack has left France facing similar questions to those it has tackled numerous times since the Charlie Hebdo attacks in January last year. So how will France react?

Muslim leaders denounce attack on French church
CFCM President Anouar Kbibech in front of the Grande Mosque in Paris, June 2015. Photo: AFP

France's Muslim leaders have denounced Tuesday's apparent terror attack at a church, and called for the country's Muslims to band together in support.

French workers 'pay the most taxes in Europe'
Photo: AFP

From tomorrow the French will be the only workers in Europe still handing over money to the taxman.

Church mourns loss of slain 86-year-old French priest
Photo: AFP

Father Jacques Hamel could have retired at 75 but believed he could still be of service so carried on.

What we know about the attack on the French church
Photo: AFP

A priest was killed after armed men took over a church in northern France, before they too were killed by police. Here is what we know.

A timeline of terror in France since Charlie Hebdo
Police officers near the Bataclan concert hall in Paris on November 13th, 2015. Photo: AFP

Here is a recap of major assaults and foiled attempts since the Charlie Hebdo shootings in Paris in January 2015.

Isis claims priest's killing as Hollande vows all-out war
Photo: AFP

Terror group Isis has said its soldiers were behind the killing of a French priest at his church on Tuesday as President François Hollande vows to wage war against them "by every means".

France has long feared terror would strike its churches
Notre Dame is one place of worship that soldiers are asked to protect. Photo: AFP

France's long-standing fears that its churches would be targeted by terrorists were realized on Tuesday. But can the government do anything to protect them?

BREAKING
Priest slain in 'terror attack' on church in northern France
Photo: AFP

UPDATED: Two men armed with knives killed a priest after taking several people hostage at a French church, before they were shot dead by police.

One dead after violent clashes in Calais migrant camp
The "Jungle" migrant camp in Calais. Photo: AFP

An Ethiopian has died after he was stabbed in the chest during clashes at the Calais migrant camp.

Sponsored Article
5 reasons to try dating in Paris with The Inner Circle
A timeline of terror in France since Charlie Hebdo
Sponsored Article
Why you should attend an international job fair
A timeline of terror in France since Charlie Hebdo
Culture
Thirteen free and easy ways to learn French
Culture
32 mistakes foreigners make when they arrive in France
National
Here are the worst scams to avoid whilst driving in France
Analysis & Opinion
Isis can simply be a conduit for the violent desires of psychopaths
Features
Six outdoor bars in Paris you simply must visit
Culture
The open-air Villette cinema has been cancelled over security fears
Sponsored Article
Why Swiss hospitality graduates are in demand
Culture
Henri Rousseau exhibition proves huge hit in Paris
National
Frenchman caught trying to sell Nice massacre souvenirs online
Society
OPEN NOW: Here's why you should head to the Paris Plages
Sponsored Article
Why expats choose international health insurance
Culture
What's on in France: Still plenty to see and do in July
Lifestyle
Treasures of Versailles to go on display in Australia
National
How to keep cool during France's heatwave
Sponsored Article
Why you should attend an international job fair
National
Nice attack: What we know so far
National
Nice attacker: Body-building, drug-taking, violent flirt
National
IN IMAGES: Drawings in tribute to Nice attack victims
Sponsored Article
Why Swiss hospitality graduates are in demand
Society
Promenade des Anglais: The iconic heart of the French Riviera
France faces more questions after latest deadly attack
Sponsored Article
Why expats choose international health insurance
National
Why is France the target of choice for jihadist attacks?
National
Nice truck attack: 'Bodies went flying like bowling pins'
Nice attack: Families of missing make pleas on Twitter
Politics
Boris Johnson cheered and booed at Bastille Day party
2,769
jobs available