• France's news in English
 

Paris debutante H&M sticks to clean design

Published: 28 Feb 2013 17:55 GMT+01:00

rriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a
hall with a grand piano followed by a dining room with table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work, and in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

Arriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a hall with a grand piano followed by a dining room with a table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work and, in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe.

rriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a
hall with a grand piano followed by a dining room with table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work, and in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

All 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers' need to "edit" their collections, in part to shorten production time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dance floor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance.

AFP/TheLocal/at

This article first appeared on The Local Sweden.

AFP/The Local/at
Follow The Local on Twitter

jhhhAll 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers need to "edit" their collections, in part to shorten productions time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dancefloor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not on Thursday reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance.

All 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers need to "edit" their collections, in part to shorten productions time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dancefloor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not on Thursday reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

Related links:

Your comments about this article

Today's headlines
Corks pop as French fizz makes UNESCO list
A champagne vineyard in Villenauxe-la-Grande, near Epernay, eastern France. Photo: Alain Julien/AFP

Corks pop as French fizz makes UNESCO list

The historic vineyards and wine cellars of the Champagne region, where the world's most famous sparkling wines are produced, were listed as a world heritage site by UNESCO on Saturday. READ  

Calais migrants' crisis
Migrants disrupt Channel Tunnel traffic in Calais
Migrants climbing into the back of a lorry in Calais, northern France. Photo: Philippe Huguen / AFP

Migrants disrupt Channel Tunnel traffic in Calais

Traffic along the Channel Tunnel connecting Britain and France was disrupted late Friday night when dozens of migrants attempted to enter restricted areas of the tunnel in Calais, officials said. READ  

VIDEO
Paris opens parks 24h a day so locals can cool off
Photo: AFP

Paris opens parks 24h a day so locals can cool off

Authorities in Paris are to open parks at night to allow the the capital's residents to cool off, while one MP has proposed a new law allowing workers to go home when the mercury hits 35C. READ  

Guestblog - "J'aime McDo"
Why do the French love McDonald's so much?
Why do the French love McDonald's? Photo: AFP

Why do the French love McDonald's so much?

In the country that invented haute cuisine – Janine Marsh, editor of The Good Life France, asks "Just why are the French so-Mcdo-pro?" READ  

Uber suspends UberPop service in France
Taxi drivers called for an end to UberPop and they've got what they wanted, for now at least. Photo: AFP

Uber suspends UberPop service in France

Uber announced on Friday that it will be suspending its UberPop in France a week after the government and taxi drivers declared war on the controversial service. READ  

Travel warnings as France heads on holiday
Being stuck in a car or a train will not be pleasant this weekend. Photo: AFP

Travel warnings as France heads on holiday

It promises to be a hot weekend on roads around France and not just because of the heatwave. With the summer holidays about to start, warnings have been issued to motorists. READ  

Tour de France to take place amid tight security
Photo: AFP

Tour de France to take place amid tight security

The Tour de France, the world's most famous bike race gets underway on Saturday with French authorities promising security will be their top priority with the country on heightened terror alert. READ  

US orders a million donuts from France
A box of donuts, one million of which will be on there way from France to the US.

US orders a million donuts from France

Imagine a French customer putting an order in with a US firm to send one million croissants over the Atlantic. Well, the opposite happened this week. READ  

IN PICTURES
Angry French farmers send out distress call

Angry French farmers send out distress call

Tyres were set on fire, roads were blocked and manure dumped outside supermarkets on Thursday as thousands of struggling French farmers, angry at low prices, staged protests across the country. READ  

Paris steps up campaign to keep McDonald's out

Paris steps up campaign to keep McDonald's out

Paris Town Hall sent a clear message to McDonald’s this week, telling the US fast food giant, it would do “everything possible” to stop it opening a new giant outlet in an historic area of the capital. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
GPS helps blind French hikers cross mountains
National
Dreading the heatwave in France? Here's how to survive the sun
National
Brits might have the brighter economy but are the French happier?
Ryanair or French air traffic controllers: Who would you support?
How life will change in France as of July 1st
These are best places in Paris to escape the heatwave
Ten beaches in France where you'd love to be during the heatwave
Calais chaos: Travellers left to curse 'striking French'
Society
Why the French are right to strike (but perhaps not burn tracks)
Why France doesn't have much to lose from a Grexit
National
Frenchwoman dies as bungee jump ends in tragedy
Travel
The most beautiful French villages you've never heard of
National
Can we really feel any sympathy for French taxi drivers?
Feigned French shock over US spying is not fooling anyone
Gallery
When Franco-American relations turn sour - Ten transatlantic scraps
Sport
Dozens fall violently ill after 'mud race' in France
How a genetically modified 'jellyfish-lamb' ended being eaten in France
Culture
Ten must-visit movie scene locations in Paris
National
Paris to return historic squares to the people
Forget Nutella here's eight things the French should really give up
Sport
What the 2024 Olympic Games in Paris would look like
It's time to lay off the French - They are not that rude
National
Just look at what France has given the United States over the years
Health
France's creaking health service must change if it wants to stay world's best
National
French warn UK: 'Brexit could be your Waterloo'
Europe commemorates 200 years since Waterloo
National
Waterloo: What you need to know about Napoleon
French told stop eating Nutella to save planet
Is it time for France's empty churches to be turned into mosques?
French people told to stop scoffing Nutella in order to save planet
Society
French school teacher shows his pupils porn film
National
IN PICTURES: See the blaze that ravaged a French basilica
Video: Tourists shocked by Calais migrants scramble
The French words the English language needs to steal right now
Bupa
Sponsored Article
Healthcare: 9 questions every expat should ask
Travel
13 ways France aims to become more welcoming to tourists
Education
Expat parents protest changes to admissions for Paris bilingual schools
Education
Test yourself: Just how good is your French grammar?
Travel
France to spend 'hundreds of millions' on tourism
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,584
jobs available