• France's news in English
 
app_header_v3

Paris debutante H&M sticks to clean design

The Local · 28 Feb 2013, 17:55

Published: 28 Feb 2013 17:55 GMT+01:00

rriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a
hall with a grand piano followed by a dining room with table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work, and in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

Arriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a hall with a grand piano followed by a dining room with a table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work and, in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe.

rriving at the left bank venue on Wednesday night, hundreds of guests were ushered along a candlelit path to a vast marquee, in which room after room had been transformed into what appeared to be a luxury hotel or manor house.

SEE PICTURES: The faux manor house, the clothes, the guests

Waiters served champagne as guests were guided through each room: a
hall with a grand piano followed by a dining room with table laid out with china, crystalware and silver candelabra. The floor in the bathroom sported slabs of marble, the kitchen was filled with chefs at work, and in the lobby, a roaring log fire.

The museum is dedicated to the works of French sculptor August Rodin and its adjoining garden considered a tourist hotspot, nestled close to Les Invalides.

Black dominated the 25 mostly barely-there looks teamed with over-the-knee black boots and caps. Standing out were a long floaty sheer red dress, pink ostrich feather skirt and black evening gown with a thirties style fringe. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

All 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers' need to "edit" their collections, in part to shorten production time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dance floor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance.

AFP/TheLocal/at

This article first appeared on The Local Sweden.

AFP/The Local/at
Follow The Local on Twitter

jhhhAll 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers need to "edit" their collections, in part to shorten productions time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dancefloor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not on Thursday reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance.

All 25 looks are due to be in the shops by September.

US Vogue editor Anna Wintour has spoken openly about many designers need to "edit" their collections, in part to shorten productions time so the lag between catwalk and shop is as short as possible.

As an established budget fashion giant, turnover may not pose such a logistical challenge for H&M as it does for smaller brands, yet the sparsity of looks in Wednesday night's outing seemed to aim for weight over breadth.

H&M head of design Ann-Sofie Johansson said in a video promo that her team had aimed for a toyboy look, with a uniform feel.

Swedish Elle magazine's model of the year Frida Gustavsson led the troupe of mannequins, which included Brasilian Isabeli Fontani, whose super-bronzed skin in last summer's H&M swimwear advertisements had anti-cancer groups choking on their coffee.

After head designer Johansson and her team took a bow, the decor slid back to reveal a dancefloor, to whoops of joy from enthusiastic fashionistas.

Heavyweight fashion reviewers Style.com had not on Thursday reviewed the Wednesday night show, which competed for attention on the jampacked fashion-week schedule with influential prêt-a-porter veterans such as Dries van Noten and Balenciaga.

Yet several socialites managed to make their way to the opulent bash, including French actress Virginie Ledoyen, her Australian colleague Melissa George, British models and celebrity offspring Liz Jagger and Daisy Lowe.

Influential former French Vogue editor Carine Roitfeld was also in attendance. - See more at: http://www.thelocal.se/46466/20130228/#.US95RWcWlcg

Related links:

Your comments about this article

Today's headlines
15 injured in Welsh bus accident in France
The bus ended on its side in a ditch. Two helicopters were dispatched to the site. Photo: AFP

UPDATED: Fifteen people were injured, two of them seriously, when a bus carrying teenagers from Wales rolled over on a motorway in eastern France on Saturday, the local gendarmerie said.

Libya armed groups urge fight against French troops
Dozens of protesters rallied Friday outside the GNA’s former headquarters in a Tripoli navy base. Photo: AFP

Armed groups including Islamists have urged Libyans to mobilise against French and other foreign troops deployed in the country, denouncing their presence as a “blatant aggression”.

EgyptAir flight broke up midair after fire: report
The Airbus A320 was en route from Paris to Cairo when it disappeared from radar over the Mediterranean. Photo: AFP

An EgyptAir flight that crashed into the Mediterranean in May likely broke up in midair after a fire erupted in or near the cockpit, the New York Times has reported.

IMF boss Lagarde to stand trial over $400 million payout
Lagarde will be the third successive IMF chief to face trial. Photo: AFP

IMF chief Christine Lagarde was ordered Friday to stand trial in France over a massive state payout to a colourful tycoon when she was French economy minister, dealing a setback to her stellar career.

Hollande defends minister under fire over Nice attack
The Nice assault was the third major attack on French soil in the past 18 months. Photo: AFP

French President Francois Hollande on Friday defended his government from accusations it relaxed its anti-terror defences after the Euro championships, and announced plans to arm the fight against the Islamic State group which claimed the Nice attack.

Why was Nice ordered to delete CCTV images of attack?
Photo: AFP

The fact that city authorities in Nice were asked to delete images of the truck attack has only given weight to those criticizing the government.

Thirteen free and easy ways to learn French
Photo: Runs With Scissors/Flickr

Struggling to learn French? Here are some free and easy ways to help you conquer the language once and for all.

32 mistakes foreigners make when they arrive in France
Photo: Tatyana A./Flickr

How many of these have you committed?

France to supply Iraq artillery as it steps up fight against Isis
Photo: AFP

France is stepping up its battle against Isis in the Middle East.

How to show solidarity with France? Don’t cancel your trip
Photo: AFP

The best way to show fraternity with France after the latest terror attack is not on Facebook or Twitter, but by coming to visit.

Sponsored Article
5 reasons to try dating in Paris with The Inner Circle
Features
Six outdoor bars in Paris you simply must visit
Sponsored Article
Why you should attend an international job fair
Culture
The open-air Villette cinema has been cancelled over security fears
Culture
Henri Rousseau exhibition proves huge hit in Paris
National
Frenchman caught trying to sell Nice massacre souvenirs online
Society
OPEN NOW: Here's why you should head to the Paris Plages
Culture
What's on in France: Still plenty to see and do in July
Lifestyle
Treasures of Versailles to go on display in Australia
Sponsored Article
Avoid hidden fees when sending money overseas
National
How to keep cool during France's heatwave
Sponsored Article
Why Swiss hospitality graduates are in demand
National
Nice attack: What we know so far
National
Nice attacker: Body-building, drug-taking, violent flirt
National
IN IMAGES: Drawings in tribute to Nice attack victims
Sponsored Article
Why expats choose international health insurance
Society
Promenade des Anglais: The iconic heart of the French Riviera
France faces more questions after latest deadly attack
National
Why is France the target of choice for jihadist attacks?
Sponsored Article
Why you should attend an international job fair
National
Nice truck attack: 'Bodies went flying like bowling pins'
Nice attack: Families of missing make pleas on Twitter
Politics
Boris Johnson cheered and booed at Bastille Day party
Sponsored Article
Why Swiss hospitality graduates are in demand
National
Ten reasons not to leave Paris this summer
Ten ways other expats in France drive you mad
Sponsored Article
Why expats choose international health insurance
'Very Stupid' village in France honoured for its silly name
Travel
Ten crazy things to do in France if you dare
Society
Paris: an obstacle course for wheelchair users
Brits ignore Brexit fears to make dream move to France
2,765
jobs available