• France edition
 
Shares in French firm soar thanks to Oprah
Photo:Instagram

Shares in French firm soar thanks to Oprah

Published: 19 Feb 2013 14:00 GMT+01:00
Updated: 19 Feb 2013 14:00 GMT+01:00

Seb stocks were up 4.05 percent to 62.42 euros in midday trading on the Paris stock exchange, hitting a six-month high.

Winfrey had Tweeted on Friday about using the company's T-Fal Actifry, a low-oil fryer which went on the market in the United States in 2011. The appliances are manufactured in the small town of Is-sur-TIlle in the Côte d'Or region of western France.

"This machine...T-Fal actifry has changed my life. And they're not paying me to say it," Winfrey wrote to her more than 16 million followers, posting a picture of herself holding the contraption.

She later posted a photograph of French fries made with the machine, saying they were "delicious with my veggie burger."

Winfrey is one of the most influential celebrities in the United States and her endorsement of a product can have a significant impact on its sales.

Seb's bosses will have been rubbing their hands in glee at the publicity coup as the stock market boost was estimated to have added €140 million euros on to the value of the company - the equivalent of the cost of 700,000 fryers.

Winfrey’s boost for the ailing French manufacturing sector provoked a fair amount of amusement in the French press.

Radio network RTL compared the image of the chat show host holding the appliance to the now infamous photo of the government’s minister for industrial recovery Arnaud Monetbourg, holding a blender dressed in a traditional ‘marinière’ Breton shirt.

The photo, which adorned the front cover of a magazine last year was designed to promote the French industry’s ‘Made in France’ campaign but led to some business leaders suggesting the minister was a 'sexy' pin up.

The Local/AFP (ben.mcpartland@thelocal.com)

Your comments about this article

2013-02-26 12:32:02 by Clayrr
Côte d'Or is in western France?
Today's headlines
PM slams farmers for torching tax office
An officer of technical and forensic police takes pictures of the partially burned tax center, on September 20, 2014 in Morlaix, western of France. AFP Photo/Fred Tanneau

PM slams farmers for torching tax office

French Prime Minister Manuel Valls on Saturday vowed to prosecute farmers in Brittany who torched tax and insurance buildings and dumped vegetables in the streets in protest at falling living standards. READ  

London to help France pay for Calais migrants
French police watching illigal immigrants while they wait in line on to receive meals from the "La Belle Etoile" (Pretty Star) association in Calais. AFP Photo/Philippe Huguen

London to help France pay for Calais migrants

Britain has bowed to French pressure to help foot the bill for migrants flooding into the northern port of Calais in a bid to reach Britain, Paris said on Saturday. READ  

Cause of Mali air crash still a mystery: probe
Debris found in the aftermath of the crash of the Air Algerie Flight AH5017. Photo: AFP

Cause of Mali air crash still a mystery: probe

Investigators probing the crash of an Air Algerie flight in Mali that killed 116 people in July said on Saturday there was no obvious lead yet and all possibilities, including terrorism, were being explored. READ  

France plan air lifts to help fight Ebola
Liberian Red Cross health workers, wearing protective suits, carry the body of a 18-old-month baby, victim of the Ebola virus in Monrovia. AFP Photo/Zoom Dosso

France plan air lifts to help fight Ebola

France and Germany will send military transport planes to West Africa to help efforts to contain the Ebola epidemic, German Chancellor Angela Merkel and military officials said on Friday. READ  

Moody's keeps France on negative outlook
Credit ratings agency Moody's said that France till has significant credit strengths. Photo: Joel Saget/AFP

Moody's keeps France on negative outlook

Moody's maintained its negative rating on France on Friday but -- despite earlier reports -- did not deal the struggling economy a downgrade. READ  

Air France strike to continue another week
Air France pilots have voted to continue their strike for another week. Photo: AFP

Air France strike to continue another week

Air France pilots voted on Friday to extend their strike for another week, while management has showed no signs of compromising, according to French media reports. Roughly half of the flagship carrier's flights have remained grounded due to the action. READ  

‘Red tape France’ tops UN e-efficiency list
France apparently isn't the world capital of red tape. Photo: Department for Communities and Local Government/Flickr

‘Red tape France’ tops UN e-efficiency list

France, notorious for its jungle of red-tape, has apparently been undersserving of some of that criticism. A new report ranks France as the best country in Europe when it comes to online government services. READ  

Sarkozy announces his return to French politics
Nicolas Sarkozy is back in French politics. Photo: AFP

Sarkozy announces his return to French politics

In a long-expected announcement, Nicolas Sarkozy said he will return to French politics with a bid for his party's presidency, which many believe is the first step toward a run at France's top elected office. READ  

Paris installs new device to stop 'love lock' craze
The days of the love locks craze in Paris may be numbered. Photo: AFP

Paris installs new device to stop 'love lock' craze

'Love locks' have become such a problem in Paris the city has just installed panels intended to block couples from latching their passion to the town's infrastracture, leaving it straining under a dangerous load. READ  

Paris cabby dies in vicious high-heel attack
Photo: Heel: Shutterstock

Paris cabby dies in vicious high-heel attack

A Paris taxi driver has died after angry passengers beat and stabbed him with stiletto high heel shoes during a drunken night out in the French capital. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Marks & Spencer
Sponsored Article
Fashion Ladies of the Local: Win a New Autumn Look
National
Ten great bars in Paris only locals know about
Society
France's top expat tribes: Which are you?
National
France to set flat-rate for Paris airport taxis
Politics
French separatists want Scots to say 'yes'
National
Anti-dog poo offensive launched in French town
National
Scammers attack Paris's top cop at tourist hotspot
National
French leader didn't pay his rent for three years
National
'WW2 bomb' kills camper on French island
Does France have a racism problem?
National
National
'Enough gloom, France is an amazing country'
Gallery
The top ten tourist traps to avoid in France
Politics
The juiciest bits from Trierweiler's tell-all book
Politics
Trierweiler tells all: 'Hollande wanted me back, at any price'
Education
'Sacre bleu!' Do the French really say that?
Politics
Manuel Valls has plenty in common with Tony Blair, but not background
International
Votes for expats: Plan to end UK's 15-year rule
Gallery
Ten dos and don'ts for keeping your French in-laws happy
National
Unemployment: How does France compare to Europe?
International
Are all the talented professionals really leaving France?
National
La France profonde: Is it a rural idyll or a backwater hell?
Travel
Check out the four new attractions coming to Paris this autumn
Gallery
The French words you can't translate literally
National
Ten things you need to know about France's economics whizzkid
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se