• France's news in English
 

Shares in French firm soar thanks to Oprah

Published: 19 Feb 2013 14:00 GMT+01:00

Seb stocks were up 4.05 percent to 62.42 euros in midday trading on the Paris stock exchange, hitting a six-month high.

Winfrey had Tweeted on Friday about using the company's T-Fal Actifry, a low-oil fryer which went on the market in the United States in 2011. The appliances are manufactured in the small town of Is-sur-TIlle in the Côte d'Or region of western France.

"This machine...T-Fal actifry has changed my life. And they're not paying me to say it," Winfrey wrote to her more than 16 million followers, posting a picture of herself holding the contraption.

She later posted a photograph of French fries made with the machine, saying they were "delicious with my veggie burger."

Winfrey is one of the most influential celebrities in the United States and her endorsement of a product can have a significant impact on its sales.

Seb's bosses will have been rubbing their hands in glee at the publicity coup as the stock market boost was estimated to have added €140 million euros on to the value of the company - the equivalent of the cost of 700,000 fryers.

Winfrey’s boost for the ailing French manufacturing sector provoked a fair amount of amusement in the French press.

Radio network RTL compared the image of the chat show host holding the appliance to the now infamous photo of the government’s minister for industrial recovery Arnaud Monetbourg, holding a blender dressed in a traditional ‘marinière’ Breton shirt.

The photo, which adorned the front cover of a magazine last year was designed to promote the French industry’s ‘Made in France’ campaign but led to some business leaders suggesting the minister was a 'sexy' pin up.

The Local/AFP (ben.mcpartland@thelocal.com)

Your comments about this article

2013-02-26 12:32:02 by Clayrr
Côte d'Or is in western France?
Today's headlines
Paris couple found with throats slits in flat
Photo: AFP

Paris couple found with throats slits in flat

A man and his pregnant partner were found dead in an apartment in Paris on Friday after reportedly having their throats cut. An electric sander was found running beside their bodies. READ  

Cannes Film Festival
Sophie Marceau: Queen of baring all at Cannes
Sophie Marceau is a member of the Feature Film jury this year at Cannes. Photo: AFP

Sophie Marceau: Queen of baring all at Cannes

French actress Sophie Marceau is surely the undisputed queen of the Cannes wardrobe malfunction after her plunging jacket gave photographers more than an eyeful once again this week. And it's not the first time she's given the paparazzi palpitations. READ  

Cameron to visit Paris to push for EU reform
UK PM David Cameron will hope to convince François Hollande that Britain should be allowed to renegotiate its relationship to the EU. Photo: AFP

Cameron to visit Paris to push for EU reform

UK Prime Minister David Cameron is to visit Paris next week as part of his charm offensive as he tries to persuade European leaders to allow Britain to renegotiate its ties with the EU, ahead of a planned In/Out referendum in the UK. READ  

Homes in northern France shaken by quake
The quake was felt across the Channel in the northern French departement of Pas-de-Calais. Photo: France's Central Bureau of Seismology (BCSF)

Homes in northern France shaken by quake

The tremors from a 4.4 magnitude earthquake were felt in northern France early on Friday morning, prompting several worried calls to the emergency services. READ  

France: 'World must act over threat to Palmyra'
The ancient city of Palmyra whose archaeological treasures are threatened by Isis. Photo: AFP

France: 'World must act over threat to Palmyra'

French President Francois Hollande on Thursday said the world must respond to Islamic State jihadists' seizure of Palmyra amid fears they could destroy the Syrian city's world renowned ancient monuments. READ  

French supermarkets to give away unsold food
Wasting edible food is "scandalous" said one French MP. Photo: Mikey Jones/AFP

French supermarkets to give away unsold food

France has taken steps to crackdown on the amount of food wasted by supermarkets when MPs voted to outlaw the destruction of unsold products. Instead they will have to hand any edible food goods over to charities. READ  

Pupil sent bullets after Charlie Hebdo Tribute
A march following the Charlie Hebdo shootings in Paris brought millions onto the streets. Photo: AFP

Pupil sent bullets after Charlie Hebdo Tribute

Teachers and students at a French school rallied Thursday in support of a pupil who received death threats for publishing an edition of the school newspaper in support of satirical magazine Charlie Hebdo. READ  

35-hour week leaves Paris hospitals in a spin
Hospital workers strike in Paris on Thursday. Photo: AFP

35-hour week leaves Paris hospitals in a spin

While the French government insists the famous 35-hour week is here to stay, the notorious 2002 employment reform has caused a real headache for hospital chiefs. READ  

Airport taxis
Fixed fares: Do Paris taxi drivers have a point?
Paris taxis are set to have a flat rate for airport trips. Photo: AFP

Fixed fares: Do Paris taxi drivers have a point?

Paris cab drivers protested on Thursday after new government plans were announced to introduce flat rates from the airports into the city centre. But maybe the famously unpopular cabbies have a point this time. READ  

French drug dealers offer customer loyalty cards
It's not quite free but drug dealers in Marseille are rewarding their regular cannabis customers. Photo: Dave H/Flickr

French drug dealers offer customer loyalty cards

Drug dealers in southern France have turned heads after handing out loyalty cards for their customers. But not everyone is amused. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Features
Eurovision is around the corner - and we don't fancy France's chances
Features
Fancy starting a business and living in Paris? There's help available
National
Are you fearing a Brexit? Maybe it's time to become a French citizen
How hard-up French are tempted by money to take migrants to the UK
Bupa
Sponsored Article
Healthcare: 9 questions every expat should ask
Education
More English words (including 'le selfie') sneak into French
Charlie Hebdo to give €4.3m to attack victims
National
French Protestants bless gay marriage
Opinion
Why elitism is dragging France down
Features
RECIPE: How to make your own picnic-perfect meringues
Business & Money
French tax declaration deadline: Key things to remember
VIDEO: Can YOU pronounce the trickiest word in French?
France tops holiday wish list for children
National
Study: Women do bulk of housework in France
National
VIDEO: Police use force on Calais migrants
National
This man is France's Instagram king. But who else makes the top list?
Features
Free museum entry, film festivals, sports... see What's On this in May
Culture
Behind the curtain: A closer look at the Cannes Film Festival
National
It's a boy! Baby born on Air France flight to Paris
Features
Love-locked: Whatever happened to Paris's beautiful bridges?
'Forget the UK election, expats should be able to vote in France'
Thomas Piketty backs Miliband for Britain but not Hollande for France
Gallery
The most spectacular sunset pictures from around France
National
France tells migrants in Calais to 'forget the UK and stay here'
Who's to blame? Trial after Frenchman dies downing 56 shots
Society
VIDEO: See what's beneath the surface of the French Riviera
National
French teen suicide after sex video web bullying
France launches bid to buy Europe's biggest and most spectacular dune
Business & Money
Why May 2015 is the best month in years to work in France
Five great outdoor bars in Paris to check out this summer
Double standards? French Muslim barred from class over long skirt
National
France goes on the defensive after UN experts say 'racism is trivialised'
Five reasons we should be worried about France's new snooping laws
International
The French don't seem to care about the UK election and that's normal
Culture
Only in France? Naked comedian stuns French culture minister
Migrant camps spring up in the heart of Paris
International
France bags another fighter jet deal but should Paris thank the US?
Society
French elevator protocol: Greeting, flirting and yes, even sex
Travel
Getting from CDG airport to Paris by road should now be a lot quicker
Politics
Why all the dodgy ties? A French view of the UK general election
France may produce the most wine, but who drinks the most?
National
Why do the French have such a sorry record for recycling?
7Up row could see French language enforced on all flights to Canada
Culture
Take a peek inside France's newest, but oldest tourist attraction
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se