• France edition
 
Shares in French firm soar thanks to Oprah
Photo:Instagram

Shares in French firm soar thanks to Oprah

Published: 19 Feb 2013 14:00 GMT+01:00
Updated: 19 Feb 2013 14:00 GMT+01:00

Seb stocks were up 4.05 percent to 62.42 euros in midday trading on the Paris stock exchange, hitting a six-month high.

Winfrey had Tweeted on Friday about using the company's T-Fal Actifry, a low-oil fryer which went on the market in the United States in 2011. The appliances are manufactured in the small town of Is-sur-TIlle in the Côte d'Or region of western France.

"This machine...T-Fal actifry has changed my life. And they're not paying me to say it," Winfrey wrote to her more than 16 million followers, posting a picture of herself holding the contraption.

She later posted a photograph of French fries made with the machine, saying they were "delicious with my veggie burger."

Winfrey is one of the most influential celebrities in the United States and her endorsement of a product can have a significant impact on its sales.

Seb's bosses will have been rubbing their hands in glee at the publicity coup as the stock market boost was estimated to have added €140 million euros on to the value of the company - the equivalent of the cost of 700,000 fryers.

Winfrey’s boost for the ailing French manufacturing sector provoked a fair amount of amusement in the French press.

Radio network RTL compared the image of the chat show host holding the appliance to the now infamous photo of the government’s minister for industrial recovery Arnaud Monetbourg, holding a blender dressed in a traditional ‘marinière’ Breton shirt.

The photo, which adorned the front cover of a magazine last year was designed to promote the French industry’s ‘Made in France’ campaign but led to some business leaders suggesting the minister was a 'sexy' pin up.

The Local/AFP (ben.mcpartland@thelocal.com)

Don't miss...X
Left Right

Your comments about this article

2013-02-26 12:32:02 by Clayrr
Côte d'Or is in western France?
Today's headlines
Mayor files complaint against 'reckless' US dad
A French mayor has filed a complaint against an American father for tying to climb Mont Blanc with his kids. Photo: screengrab ABC news

Mayor files complaint against 'reckless' US dad

A French mayor has logded a formal complaint against an American father whose "vain" attempt to break a world record by taking his kids to the summit of Mont Blanc almost ended in disaster. READ  

France weighs medicine sales at supermarkets
Could medicine soon be available in supermarkets in France? Photo: Charly Triballeau/AFP

France weighs medicine sales at supermarkets

France’s top financial watchdog says it’s time to end the monopoly pharmacies have on selling over-the-counter medicines like paracetamol as well as cold and flu remedies. The watchdog believes introducing competition will bring down prices. READ  

Air Algérie crash: pilots asked to 'turn back'
This photo shows debris of the Air Algerie Flight AH 5017 scattered at the crash site in Mali's Gossi region, west of Gao, on July 26, 2014. Photo: AFP

Air Algérie crash: pilots asked to 'turn back'

France was mourning on Monday as authorities revealed the pilots aboard the Air Algérie flight had asked permission to turn back just before the jet went down, killing 118 people. Bad weather has been increasingly blamed for the accident. READ  

France offers asylum to Iraqi Christians
France has offered asylum to Iraqi Christians displaced by islamist militants. Photo: Karim Sahib/AFP

France offers asylum to Iraqi Christians

France has offered asylum to thousands of Christians in Iraq displaced by threats and violence from the jihadists who have invaded portions of the country. The islamists have given Christians the ultimatum of convert or leave. READ  

Two Irish montaineers killed on Mont Blanc
Two climbers incuding one Irishman were killed in a fall on Mont Blanc on Sunday. Photo: Philippe Merle/AFP

Two Irish montaineers killed on Mont Blanc

Two Irishmen were killed in after slipping and falling in the Mont Blanc range on Sunday. It comes after an American businessman outraged French authorities for trying to scale the mountain with his young children. READ  

Tourists picnic with rats in Louvre gardens
Another Parisian rat. Photo: Jean-Jacques Boujot.

Tourists picnic with rats in Louvre gardens

VIDEO: The lawns of the Louvre, a favourite picnic haunt of tourists and Parisians, are offering visitors a real-life Ratatouille experience after being invaded by rodents. READ  

France's Muslims mark the end of 'holiest month'
France's Muslims will mark the end of holiest month on Monday. Photo: Boris Horvat/AFP

France's Muslims mark the end of 'holiest month'

France’s Muslim population, which is the largest in Europe, will end on Monday its holiest festival of the year: Ramadan. However, the date is not without controversy due to the unique way the annual rite’s duration is chosen. READ  

Lion wounds 16-month-old child at French circus
A lion injured a child at a French circus. Photo: Alexandre Imamura/Flickr

Lion wounds 16-month-old child at French circus

A lion reached out of its cage and scratched a 16-month-old girl at a circus in France on Sunday, injuring the child's head and back. The news came the same day as a not guilty verdict for the owner of a circus elephant that killed an elderly pétanque player. READ  

Marseille: Pro-Israel march held amid tension
Thousands march in support of Israel in Marseille. Photo: Boris Horvat/AFP

Marseille: Pro-Israel march held amid tension

Up to 6,000 demonstrators marched through the French city of Marseille on Sunday in support of Israel. The rally was held amid tight security as dozens of pro-Palestinian protesters tried to disrupt the demonstration. READ  

French nationals told to flee chaos in Libya
Libyan security services and civilians gather across the street after a car bomb attack on the French embassy in Tripoli, Libya on April 23rd, 2013. Photo: Mahmud Turkia/AF

French nationals told to flee chaos in Libya

France has warned its nationals to leave Libya due to the worsening security situation there and the threat of terror attacks. French warnings come amid similar calls for evacuation from other European nations and the United States. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Why you should think twice about feeding stray cats in France
National
And the new redrawn map of France will look like...?
Politics
Is French President François Hollande about to tie the knot?
International
Want a long-term visa? You may soon have to take a French test
International
Votes for foreigners: 'France would be giving up its sovereignty'
National
VIDEO: Stuntman jumps onto a moving Paris metro... and survives
Gallery
Forget 'faire l'amour', here's 15 top French expressions for making love
National
Report - 'Anti-Semitic' riots in France: 'We may leave for Israel'
National
Paris Plages: Here's 10 reasons to head down to the city beach
International
'Mont Blanc is like Disneyland. It's time to end the free-for-all'
Travel
Fancy climbing Mont Blanc? Here's 10 reasons to think twice about it
Gallery
Looking for a weird museum in Paris? Here's 10 that are worth a visit
National
Clear your head: Eight tips for buying wine in a French supermarket
National
'Don't blame the labour market for France's unemployment woes!'
National
Job applicants in France: Be prepared to send in an anonymous CV
Sport
'Bouligans' to booze bans: Ten things you need to know about pétanque
Gallery
Driving in France: How to stay out of trouble on the roads
Travel
Ten essential free phone apps for a visit to Paris
Gallery
Like cycling? Love France? See the top ten best cycling routes in France
International
'They think beer is a vegetable': What the French really think of Germans
National
Sarkozy's dream of a 2017 comeback is not dead yet
Gallery
Ten reasons why France is better than Germany (we're not talking football)
Gallery
Paris in Summer: Ten things to do on a shoestring
Sponsored Article
CurrencyFair: Why it pays when making overseas transfers
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se