- France edition
- Change edition:
- Germany |
- Norway |
- Spain |
- Sweden |
- Switzerland
Brad Pitt first male face of Chanel No.5
Published: 12 Oct 2012 11:59 GMT+02:00 | Print version
Updated: 12 Oct 2012 11:59 GMT+02:00
Brad Pitt is set to become the first male face of Chanel No.5, a role previously filled by such fellow Hollywood luminaries as Marilyn Monroe and Nicole Kidman.
A new 30-second ad campaign for the iconic women's perfume is to be unveiled online via the French fashion house's YouTube page at 8:00 am (0600 GMT) Friday and then on television later in the day.
The decision to choose Pitt to head the campaign was announced back in May.
After campaigns depicting actress Estella Warren as red riding-hood, Kidman running through the streets of New York and actress Audrey Tautou aboard a luxurious night train, the sparse black and white in which Pitt appears marks a stark change.
In the ad, made by British director Joe Wright, Pitt recites a poem, specially written for the campaign, to a mystery woman.
Chanel sees the ad campaign as a new direction, saying that the perfume "has to go where we are not expected".
Press reports have said that Pitt is being paid seven million dollars (5.5 million euros) for his efforts.
No. 5 was created in 1921 by French perfumer Ernest Beaux, under the direction of Coco Chanel, who wanted a fragrance to complement her clothes.
The most famous face of the perfume was Marilyn Monroe, who in 1953 said it was all she wore to bed.
Femen mock writer's suicide at Notre Dame
Notre Dame Cathedral in Paris was evacuated for the second time in two days on Wednesday when a topless feminist staged a mock suicide in front of the altar the day after far-right historian Dominique Venner shot himself in the church. READ () »
France to spend €20m on embassy security
France is to shell out millions of euros on increasing security around its embassies in Africa and the Middle East, the French foreign office announced on Wednesday. The move comes after a car bomb attack on its Libyan embassy last month. READ () »
Why elitism is dragging France down
There is no egalité when it comes to France’s ruling class, which is dominated by an elite clique where a ‘jobs for the boys’ culture prevails, argues British author Peter Gumbel in his new book. Here he tells The Local how this elitism is holding France back. READ () »
Cannes jeers Gosling's film Only God Forgives
Boos rang out at the Cannes Film Festival on Wednesday for a blood-spattered revenge tale starring Ryan Gosling as a US fugitive running a Bangkok drugs racket and Kristin Scott Thomas as a cross between "Lady Macbeth and Donatella Versace." READ () »
Workers' battle inspires online game 'Kill Mittal'
The fight by French workers against Britain-based steel tycoon Lakshmi Mittal has inspired a new online game in which strikers can attack police. The game is called "Kill Mittal", despite its creators insisting it is not designed to incite violence. READ () »
Paris kidnapping gang targets rich women
French police fear a gang of robbers is specifically targeting wealthy women in Paris after the second victim in a matter of weeks was kidnapped and forced to hand over tens of thousands of euros worth of valuables. READ () »
More trouble for Hollande as Socialist MP jailed
The French President François Hollande’s bid to clean up French politics suffered an early setback on Wednesday when one of his parliamentary deputies was jailed for embezzling public money. READ () »
'Plan for degree courses in English is deluded'
The French government is planning a controversial change in the law to allow more university courses to be taught entirely in English, in a bid to attract foreign students. Author Frederic Werst, one of a group of writers against the project tells The Local why the idea is "deluded". READ () »
Opposition to English at French unis is 'hypocrisy'
A highly contentious proposal to allow more courses at French universities to be taught in English will be discussed in the French parliament today as the minister behind the plan slams the “hypocrisy” of those opposing it. READ () »
IMF chief Lagarde faces French court grilling
French prosecutors investigating corruption are set to decide this week whether to charge IMF chief Christine Lagarde over her handling of a row that resulted in a €400 million payout being paid to disgraced businessman Bernard Tapie. READ () »
|
|
|
|
|
|
|
|
.jpg&mode=resize&size=300x200)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
- 22/05 Stockholm riots: a view from the street in Husby »
- 22/05 Bergman auction canned after suspected theft »
More news from Sweden at thelocal.se
More news from Germany at thelocal.de
- 22/05 Court upholds appeals against holiday homes »
- 22/05 Lausanne scientists unlock clues to ageing »
More news from Switzerland at thelocal.ch
Your comments about this article:
The comments below have not been moderated in advance and are not produced by The Local unless clearly stated. Readers are responsible for the content of their own comments. Comments that breach our terms and conditions will be removed.