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Rival catalogue uses nude man in ad

Rival catalogue uses nude man in ad

Published: 09 Jan 2012 10:13 GMT+01:00
Updated: 09 Jan 2012 10:13 GMT+01:00

Days after mail order company La Redoute apologised for an errant nude man in the background of one of its catalogue pages, competitor 3 Suisses has used the same man to promote its own products.

The company published an ad on its Facebook page on Sunday showing the nude man with the headline "Clearly, not everyone knows that we have swimming trunks from €9.99."

The ad shows the same blurry man but this time sporting a pair of snug black trunks to protect his modesty.

The man's appearance in the background of a catalogue spread for children's clothes caused much hilarity on the internet on Wednesday.

Within hours of the discovery the man was being added to other images, including the first steps of man on the moon and the Back to the Future film poster.

La Redoute was not so amused and issued apologies immediately.

"An internal inquiry has been opened to determine how the error happened," said a spokeswoman for the company.

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Matthew Warren (news@thelocal.fr)

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